Governor Brian P. Kemp announced on June 2 that Authority Brands will establish its new headquarters, called the Franchisee Success Center, in Cobb County. The move is expected to create 390 new jobs and bring an investment of $13 million over several years.
“We’re proud that Authority Brands has chosen to relocate to the No. 1 state for business, where our pro-jobs approach and strong workforce help companies succeed,” said Governor Brian P. Kemp. “They join a growing list of companies that choose the Peach State to start and grow their businesses, and we look forward to the success they’ll find here.”
Authority Brands is a home services franchisor with 15 brands operating in more than 2,700 territories across the country. The company’s portfolio includes residential services such as electrical, plumbing, HVAC, pool care, house cleaning, lawn care, pest control, in-home caregivers, junk removal, and other homeowner support services. Its brands have received recognition from industry rankings including Entrepreneur’s Franchise 500 for both 2025 and 2026.
“Georgia is where Authority Brands’ next chapter begins,” said Jay Caiafa, CEO of Authority Brands. “Metro Atlanta gives us access to exceptional talent, a business environment built for growth, and a community that understands what it means to build something. More than geography, this is a statement about how seriously we take our obligation to the franchise owners who’ve bet on our brands. We’re building an organization that can scale intelligently, invest in the right capabilities, and deliver the kind of support our franchisees deserve. Metro Atlanta is the perfect foundation for that.”
The new Franchisee Success Center will occupy a 48,000-square-foot space at 200 Galleria Parkway in Cobb County with most roles focused on operations, IT, finance, and marketing.
Sharon Mason of the Cobb Chamber said: “Authority Brands’ new Franchisee Success Center adds to the incredible momentum we are seeing across Cobb County… From headquarters operations to advanced industries… our community offers… what companies like Authority Brands need to succeed.” Katie Kirkpatrick from Metro Atlanta Chamber added: “With a deep diverse talent base… metro Atlanta is an ideal fit for companies like Authority Brands…”
Assistant Director John Soper represented Georgia’s Department of Economic Development alongside partners including Select Cobb and Georgia Power during this project.
Pat Wilson from Georgia Department of Economic Development said: “Seeing Authority Brands grow from just six employees to more than 300 in Georgia is a powerful testament… Companies choose Georgia because they can access world-class talent…”
According to the official website, the Georgia State Executive operates within state government as part of its executive branch based out of Atlanta at facilities such as the Governor’s Mansion.
