Clari + Salesloft announced on Apr. 14 new features designed to connect revenue forecasting and pipeline insights directly with sales execution, as well as to open up live revenue data for use by external artificial intelligence tools through the launch of a Model Context Protocol (MCP) Server.
The announcement is significant for sales and revenue teams seeking to close the gap between identifying opportunities or risks in their pipelines and acting on those insights without delay. By integrating Clari’s forecasting capabilities with Salesloft’s execution platform, the companies aim to enable more seamless workflows that help prevent deals from stalling or losing momentum.
According to Steve Cox, Chief Executive Officer of Clari + Salesloft, “Clari built its reputation helping companies understand their revenue. Salesloft built its reputation helping teams execute on it. The gap between insight and action is often where deals stall or slip. This release is about closing that gap. Bringing action directly into the workflows where revenue decisions are made, and making that same data usable in the AI tools our customers rely on every day.”
The new MCP Server allows AI tools such as Claude, ChatGPT, Microsoft Copilot, Gemini, and Salesforce Agentforce to access live data from Salesloft—including pipeline movement, deal activity, and customer interactions—without manual exports. Kylie Fuentes, Chief Product Officer at Clari + Salesloft said: “Most AI conversations in revenue are still about what the AI can see. We’re moving past that. By extending the intelligence and revenue context from Clari + Salesloft – like live pipeline signals, call data, and deal activity – into agentic workflows powered by any AI tool, you unlock the creativity of your teams. RevOps teams have always had the instincts. Now they have the surface area to match.”
Customers have already reported benefits from these integrations in terms of efficiency gains for their sales representatives. Andy Dorling of GWI said: “With the Salesloft/Clari integration, our reps are generating emails with AI and sending them without ever leaving Clari. No switching, no friction — just action, providing a more seamless workflow in one platform.” Spencer Hercus at Lucid added: “With this new integration, our reps are seeing significant time and energy savings by utilizing AI-generated follow-up emails after every customer call.”
More information about these updates can be found at Salesloft’s product update page.
