Today, Georgia Agriculture Commissioner Tyler J. Harper announced the export of Georgia Grown peaches to Mexico for the first time in 27 years. This development comes after Mexico imposed strict import restrictions on southeastern U.S. peaches due to pest concerns in 1994. The breakthrough was made possible by Reveam’s proprietary Electronic Cold-Pasteurization (ECP) technology, which is USDA-approved and enabled Genuine Georgia to meet Mexico’s stringent import requirements. As a result, 42,000 pounds of peaches were successfully shipped.
“Expanding access to reliable markets for Georgia producers is absolutely critical to ensure the continued success of our state’s #1 industry and our farm families,” said Commissioner Harper. He highlighted the partnership between Genuine Georgia and Reveam as a model for using advanced technology to overcome international trade barriers.
Reveam Co-Founder and Chief Regulatory Officer Chip Starns stated, “This is about more than just opening market access. It’s a transformation of what’s possible for Georgia and Southeastern Agriculture.” He emphasized that their ECP technology allows growers to meet international standards while preserving peach quality.
Duke Lane, President of the Georgia Peach Council, noted the significant market potential in Mexico City and surrounding areas with over 22 million potential consumers now accessible.
Chairman of the House Agriculture and Consumer Affairs Committee Robert Dickey expressed appreciation for Commissioner Harper’s efforts, recognizing this as an excellent opportunity for Georgia farmers.
The ban on peach imports was initially set due to pest concerns. Since then, coordination between Georgia peach growers, the Georgia Department of Agriculture (GDA), the U.S. Department of Agriculture (USDA), and Mexican authorities led to new protocols meeting phytosanitary standards.
The implementation of Reveam’s ECP technology marks a significant advancement. This process uses electron beam technology without chemicals or heat, maintaining fruit quality while adhering to Mexico’s import criteria.
Commissioner Harper has supported Reveam since 2023, advocating for fast-tracked USDA approval of an ECP facility near Savannah. Such a facility remains crucial for expanding market competition.
USDA and GDA officials now inspect each shipment, issuing certificates verifying compliance with international standards. With assistance from Reveam’s Texas facility, new export opportunities are emerging for Georgia growers.
