Orange Apron Media, The Home Depot’s retail media network, announced on Apr. 22 a series of new partnerships, product updates, and educational initiatives during its third annual InFronts event.
The announcement highlights Orange Apron Media’s ongoing efforts to help brands connect with home improvement audiences more effectively through expanded digital reach and improved advertising tools. The company introduced several industry-first integrations and platform enhancements designed to streamline campaign management for advertisers.
A key highlight is the upcoming integration with Reddit, which will allow advertisers to launch campaigns directly within Orange Access, the self-service platform of Orange Apron Media. This feature pairs Reddit’s inventory with The Home Depot’s first-party audience data so brands can engage customers earlier in their shopping journey while tracking performance across online channels. According to the company, this move aims to bridge community-driven conversations with measurable business outcomes.
Additionally, a new beta partnership with Pinterest Media Network Connect was announced. This collaboration allows non-endemic brands—those not sold at The Home Depot—to run Pinterest campaigns powered by insights from billions of store visits and transactions each year. With this initiative, The Home Depot becomes the first home improvement retailer participating in such a program on Pinterest. Similar integrations have previously been established with The Trade Desk and Yahoo.
The company also unveiled enhancements for onsite advertising on homedepot.com. Updates include advanced targeting options for Product Listing Ads—such as keyword and audience targeting—and geotargeting capabilities for banner ads. New self-serve tools like Brand Page Portal will let brands manage their digital storefronts more easily.
Looking ahead, Orange Apron Media plans to launch the Orange Apron Media Academy later in 2026—a certification program offering strategic training and practical skills development for advertisers using its platform.
