The Underground Roots Pop-Up Program will allow up-and-coming entrepreneurs to receive four months of rent-free pop-up space along Lower Alabama Street. | Wikimedia/Yvonne Bowens
The Underground Roots Pop-Up Program will allow up-and-coming entrepreneurs to receive four months of rent-free pop-up space along Lower Alabama Street. | Wikimedia/Yvonne Bowens
The Underground Roots Pop-Up Program will allow up-and-coming entrepreneurs to receive four months of rent-free pop-up space along Lower Alabama Street, from Sept. 1 through Jan. 5.
Applicants are asked to submit their name, social media handle(s), a one paragraph description of the pop-up concept, and a few example images or videos to Kpilcher@lalaniventures.com by Aug. 15, according to Atlanta In Town Paper. Underground Atlanta will include four to six vendors that are best fit for each space, the paper said.
‘’Smart way to avoid the underground feeling like a dead zone during their Banksy exhibition," Adam Harrell, co-founder of Atlanta ad agency Nebo, said in a post to his Twitter account on Aug. 12. "Stuff like this makes me increasingly confident the owners of underground are going to make it work long-term.’’
Underground Atlanta is a shopping and entertainment district in the Five Points neighborhood of downtown Atlanta. The pop-up will be located across from “The Art of Banksy” exhibition, which is expected to draw thousands in the fall, according to Atlanta In Town Paper.
Ameshia Cross, TV political commentator and analyst, also praised the program on Twitter.
"This is pretty awesome and a great opportunity for entrepreneurs to show off their goods and services at no costs for a whole season" Cross tweeted on Aug. 12.
Six permanent artists, including Edgar Litumasoto, Amanda Semler, Reggie Griffin, Danae Antione, Ting (They/Them) and Patricia Hernandez, will move their art carts into the pop-up spaces to flourish alongside other local entrepreneurs, Atlanta in Town Paper said.
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